Nancy's Fine Jewelry is a Los Angeles-based, family owned and operated (it's literally my mom, dad and myself) jewelry store that, for decades, has been providing customers with beautiful and timeless pieces that keep them coming back for more. Entering the jewelry business was no happy accident, quite the contrary in fact. Back in a time where your last name meant your profession, our family was known as Javaheri, which means “jeweler” in Farsi. We come from generations of jewelers and we find great pride in upholding our longstanding traditions. 

NFJ was founded by my parents, Nancy and Tony, and, at the start of 2021, I (their daughter, Nikki) heard the gold calling and answered, by joining the family business. 

I’ve spent the past few months studying under Nancy & Tony’s tutelage and am now thrilled to be creating jewelry that makes customers both look and feel their best. I am passionate about helping people and I love fostering happy memories as well as being involved in something bigger than myself.


At NFJ, we believe that integrity and quality go hand in hand and we make it our mission to provide fine jewelry at reasonable prices. Almost all of our pieces are fabricated locally, here in Los Angeles - we work with local artisans and oversee every step of the process. We value diversity and cater to the needs and wants of each individual customer, because we know that one size does not fit all. We aim to disprove the belief that more money means better quality and we strive to educate our customers about the beautiful, lasting pieces of jewelry that will be in their family for years to come.

Almost all of our products are completely customizable - from the metal color to the gemstones used, we can work with you to make the piece of your dreams. So if you were browsing and you saw something that you liked but felt you wanted in a different color or slightly different style, all you have to do is email us and we will work with you to create a beautiful piece of jewelry that you will love to wear everyday.

Keep in mind, however, we are a fine jewelry store and only work with metals like gold and platinum. We do not make products in silver, gold fill, or gold vermeil. Everything you see on our site is either 14k or 18k white, yellow or rose gold, if not platinum.


Please allow at least 5-7 business for your item to ship. Some items that may need to made to order will take a bit longer, but you will receive an email from us informing you of a longer shipping time. 

Our shipping cost also covers shipping insurance. The higher the value of the item you purchase the higher the cost of shipping and insurance.

Shipping for items valued $5,000 and up, is usually NEXT DAY. 

Shipping for all items less than $5,000 is subject to the courier. 

All online sales are final at this time. However, if you have any problems with your order we're happy to help. Please email us at info@nancysfinejewelry.com